Almost everyone struggles to act in their individual and collective best interests, particularly
when doing so requires forgoing a more immediately enjoyable alternative. Other than …

Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …

This research draws on protection motivation theory, temporal construal theory, and self‐
determination theory to understand consumption practices during a pandemic crisis by …

Behavioral decision research provides many important insights into managerial behavior.
From negotiation to investment decisions, the authors weave behavioral decision research …

Growth theory has traditionally assumed the existence of an aggregate production function,
whose existence and properties are closely tied to the assumption of optimal resource …

Meat consumption is increasingly being seen as unsustainable. However, plant-based meat
alternatives (PBMA) are not widely accepted yet. PBMA aim to imitate the experience of …

Summary Judgment and decision making researchers have produced many insights to
improve the capacity to decide. Decades of research have yielded an array of debiasing …

Online platforms have a wealth of data, run countless experiments, and use industrial-scale
algorithms to optimize user experience. Despite this, many users seem to regret the time …

Although consumers are concerned about their health, obesity statistics suggest that
contextual factors often lead them to choose unhealthy alternatives (ie, vices) rather than …

This paper argues that the relation between temptations and the level of consumption plays
a key role in explaining the observed behaviors of the poor. Temptation goods are defined to …