Purpose–The purpose of this paper is to explore the foundations of an Islamic market
oriented cultural approach regarding its possible implementation by non‐Muslim firms …

Purpose Extending the service business in manufacturing firms has received significant
attention in recent research. As it has been acknowledged by many authors, develo** a …

The automotive industry is undergoing a profound transformation with the arrival of new
types of vehicles, services, requirements and uses that break away from the traditional …

L'orientation client est-elle génératrice de performance pour l'entreprise? Pour répondre à
cette question, nous examinons l'impact de l'orientation client sur la performance de plus de …

Several meta-analyses highlight the benefits of market orientation for organizational
performance. However, results diverge regarding its impact on new product performance …

Is customer orientation a driver of better firm performance? To answer this question, we
examine the impact of customer orientation on the business performance of more than 7,500 …

Cet article se propose d'analyser le rôle médiateur du management des forces de vente
entre l'orientation-client et la performance commerciale des microfinances. Après une étude …

La littérature en marketing souligne l'importance du personnel en contact avec la clientèle
dans le secteur des services. Nous développons une recherche ancrée en contrôle de …

Purpose–The purpose of this paper is to describe how one company built and sustained
market leadership by implementing a market‐oriented business strategy involving defensive …

Cette étude identifie les attributs du familiarisme en contexte de petites et moyennes
entreprises familiales (PMEF) et definit la performance telle que perçue par les …