Sonic branding: A narrative review at the intersection of art and science

C Spence, S Keller - Psychology & Marketing, 2024 - Wiley Online Library
The field of sonic branding/marketing has grown rapidly in recent years, as has commercial
interest in more science‐based approaches to the practice, particularly as more brands and …

Exploring user satisfaction and improvement priorities in electric vehicle segments

D Zhao, J Gao, N Liu - Transportation Research Part D: Transport and …, 2023 - Elsevier
This study is the first to explore satisfaction and asymmetry in full-and mini-sized electric
vehicles (Mini EVs). An integrated framework, SI Gap-ML-IG (Satisfaction Importance Gap …

Auditory experience in vehicles: A systematic review and future research directions

Y Song, W Kim, MH Yun - Heliyon, 2024 - cell.com
This study aims to investigate the recent literature on auditory experiences within automotive
environments and discusses potential future research directions in this area. Forty-six …

Verification of the concept of utilising personal computer log management technology to improve employee motivation

T Kato, T Kurachi, K Fujita, M Yajima, K Hayami… - International Conference …, 2024 - Springer
Advances in artificial intelligence (AI) are rapidly expanding the surveillance society,
including offices. However, there remains a paucity of literature examining its effectiveness …

Understanding vehicle demand dynamics in Indian road transport: A qualitative framework

R Santran, R Singh - Systems Research and Behavioral …, 2024 - Wiley Online Library
The demand for vehicles in India is on a continuous rise, primarily attributed to increasing
income levels. The Indian government has initiated steps to decarbonize the transport …

Digital Twin and the Information Problem

R Minerva - 2024 - theses.hal.science
The Digital Twin is strongly associated with the evolution of sensing and actuation
capabilities; Data Management, Big data and Artificial Intelligence techniques; and Service …

Experimenting innovative active sound design to reduce driver weariness in electric vehicles

A Minard, A CERA - INTER-NOISE and NOISE-CON Congress …, 2024 - ingentaconnect.com
With the current electrification trend in the automotive industry, electric vehicle sonification,
both interior and exterior alike, has become common practice. To provide drivers with an …