The identification and satisfaction of consumer analysis‐driven information needs of marketers on the WWW
Investigates the information needs of marketers on the WWW for consumer analysis
purposes, and examines how these can be met. Begins by briefly highlighting the …
purposes, and examines how these can be met. Begins by briefly highlighting the …
Navigational characteristics effectiveness of pharmaceutical web sites on consumer behavior and pre-purchase intentions
MO Richard - 2003 - spectrum.library.concordia.ca
Despite recent success by companies using the Internet to deal with their customers, one of
the major remaining problems concerns understanding navigation on the Web and its …
the major remaining problems concerns understanding navigation on the Web and its …