This paper provides an analysis of the literature on transnational education to identify the
key challenges and success factors for the sustainable operation of transnational higher …

Social media marketing facilitated prospective students to communicate and collaborate to
gather information relevant to higher education institutions and their respective brand equity …

Purpose The purpose of this paper is to assess the extent to which the critical relational
variables of university reputation, student trust and student-university identification influence …

International branch campuses (IBCs) are commonly used by nations and universities to
achieve internationalization. Although existing research has examined students' attitudes …

This study is based on the general review of the challenges faced by HEIs during the
branding process and further recommends suitable strategies for branding universities. The …

The study investigates how in international partnerships the brand credibility of each partner,
student-institution identification with each partner, and perceived service quality relate to …

Purpose This paper aims to examine the relative importance of country of brand (COB),
country of service delivery (COSD) and country of person (COP) in consumer evaluation of …

This paper reveals the complex diversity that underpins ostensibly similar transnational
education programmes (TNE), through a comparison of UK TNE in Malaysia and Hong …

On the basis of the proliferation of international branch campuses, the paper analyses
globalisation processes in higher education and the emergence of a transnational and …

China continues to experience rapid economic growth and the increasing demand for
tertiary level education of Chinese citizens has created a significant market for Higher …