Reasoning is generally seen as a means to improve knowledge and make better decisions.
However, much evidence shows that reasoning often leads to epistemic distortions and poor …

A central element of interdependence theory is that people have standards against which
they compare their current outcomes, and one ubiquitous standard in the mating domain is …

Augmented Reality (AR) has emerged as an effective, interactive technology for providing
visual product information. Using consumers' control, this study attempts to identify the …

Recently, practitioners have begun appraising an effective customer journey design (CJD)
as an important source of customer value in increasingly complex and digitalized consumer …

Augmented Reality (AR) enables consumers to virtually try products on their own face or
surroundings in real time (eg, make-up, furniture), which could help providing consumers a …

Consumer brand preference is an essential step towards understanding consumer choice
behaviour, and has therefore always received great attention from marketers. However, the …

Recycling campaigns abound, but do consumers think about what becomes of those
recyclables? This research proposes that product transformation salience (thinking about …

Why do consumers who profess to be concerned about the environment choose not to buy
greener products more regularly or even at all? This study explores how consumers' …

Battery electric vehicles (BEVs) can contribute to the realization of more sustainable mobility
systems. The actual adoption rate however of BEVs in Germany remains low, and strategies …

This paper proposes and tests a model to explain how consumers' perceptions of product
presentation technologies may affect online impulse buying. Data from a laboratory …