Celebrity endorsements: A literature review and research agenda
This paper presents a narrative review of celebrity endorsement research. The review
identifies six areas of research on celebrity endorsements (celebrity prevalence, campaign …
identifies six areas of research on celebrity endorsements (celebrity prevalence, campaign …
How can corporate social responsibility activities create value for stakeholders? A systematic review
J Peloza, J Shang - Journal of the academy of Marketing Science, 2011 - Springer
Corporate social responsibility (CSR) activities have the potential to create stronger
relationships between firms and stakeholders. Although marketing researchers have studied …
relationships between firms and stakeholders. Although marketing researchers have studied …
[HTML][HTML] Understanding influencer marketing: The role of congruence between influencers, products and consumers
Influencers increasingly provide sources of information and innovation to followers.
Grounded in balance, cognitive dissonance, and congruity theories, the current article …
Grounded in balance, cognitive dissonance, and congruity theories, the current article …
Persuasion
DJ O'keefe - The handbook of communication skills, 2006 - taylorfrancis.com
One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …
The psychology of attitudes and attitude change
Welcome to the third edition of The Psychology of Attitudes & Attitude Change. As you would
expect, this edition contains many new developments. As a starting point, Bas Verplanken …
expect, this edition contains many new developments. As a starting point, Bas Verplanken …
The role of augmented reality for experience-influenced environments: The case of cultural heritage tourism in Korea
In cultural heritage sites around the globe, augmented reality (AR) is being utilized as a tool
to provide visitors with better experiences while preserving the integrity of the sites …
to provide visitors with better experiences while preserving the integrity of the sites …
Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework
C Schimmelpfennig, JB Hunt - Psychology & Marketing, 2020 - Wiley Online Library
Half a century of research on celebrity endorsement has led to the advancement of four
grand celebrity endorsement theories. Most scholars have adopted the meaning transfer …
grand celebrity endorsement theories. Most scholars have adopted the meaning transfer …
How does it fit? Exploring the congruence between organizations and their corporate social responsibility (CSR) activities
MDT De Jong, M van der Meer - Journal of business ethics, 2017 - Springer
Several studies have focused on the effects of corporate social responsibility (CSR) fit on
external stakeholders' evaluations of CSR activities, attitudes towards companies or brands …
external stakeholders' evaluations of CSR activities, attitudes towards companies or brands …
A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects
This research introduces attitude towards the endorsement as a mediating variable in the
relationships between celebrity source and endorsement factors and brand attitude. It also …
relationships between celebrity source and endorsement factors and brand attitude. It also …
Alliances between brands and social causes: The influence of company credibility on social responsibility image
EB Alcañiz, RC Cáceres, RC Pérez - Journal of business ethics, 2010 - Springer
This research extends previous findings related to the positive influence of company
credibility on a social Cause–Brand Alliance's (CBA) persuasion mechanism. This study …
credibility on a social Cause–Brand Alliance's (CBA) persuasion mechanism. This study …