Over the past few years, the popularity of social media influencers (SMIs) has been growing
exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the …

Digital marketing communication, that is, communication through digital or electronic media
among businesses and consumers, is growing rapidly, especially during the COVID-19 era …

This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …

Real-time multisensory social interactions (RMSIs) between people are at the center of the
metaverse, a new computer-mediated environment consisting of virtual “worlds” in which …

Social media has become an integral part of modern society's daily life. With the rapid
development of information and communication technology, social media platforms have …

Virtual influencers, generated on the computer, are changing the advertising industry. More
and more brands utilize virtual instead of human influencers as endorsers for their marketing …

Driven by data proliferation, digital technologies have transformed the marketing landscape.
In parallel, significant privacy concerns have shaken consumer–firm relationships …

Unreal influence: leveraging AI in influencer marketing | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Unreal influence …

In this modern era, the role of technology in marketing has undergone significant
development along with advances in information and communication technology …

Influencer marketing aims to promote brands and influence consumer decisions, and recent
technological advances have created options for non-human, virtual influencers. Such …