Online behavioral advertising: A literature review and research agenda
Advertisers are increasingly monitoring people's online behavior and using the information
collected to show people individually targeted advertisements. This phenomenon is called …
collected to show people individually targeted advertisements. This phenomenon is called …
Advertising and privacy: an overview of past research and a research agenda
By looking back at 40 years of research in the International Journal of Advertising (IJA), we
provide a state-of-the-art of advertising research addressing (consumer) privacy. A …
provide a state-of-the-art of advertising research addressing (consumer) privacy. A …
Understanding the use of Virtual Reality in Marketing: A text mining-based review
The current study intends to highlight the most relevant studies in simulated realities with
special attention to VR and marketing, showing how studies have evolved over time and …
special attention to VR and marketing, showing how studies have evolved over time and …
Behaviorally targeted location-based mobile marketing
Marketers increasingly use behavioral targeting in location-based mobile marketing
(LBMM). However, highly personalized marketing messages like this may backfire by …
(LBMM). However, highly personalized marketing messages like this may backfire by …
An empirical analysis of location-based mobile advertising—Determinants, success factors, and moderating effects
The emergence of Location-Based Mobile Advertising (LBA) on mobile phones is a recent
phenomenon that has profoundly changed consumers' shop** behavior. In this context …
phenomenon that has profoundly changed consumers' shop** behavior. In this context …
Consumers' attitude and adoption of location-based coupons: The case of the retail fast food sector
This study builds on the theory of parallel distributed processing, Thaler's exchange theory,
and the trust theory to extend our existing knowledge on the location-based coupons …
and the trust theory to extend our existing knowledge on the location-based coupons …
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
NA Dodoo, L Wu - International Journal of Internet …, 2019 - inderscienceonline.com
Online impulse buying is a critical factor that can result in desired outcomes for online
retailers and advertisers. Personalisation is progressively being used in marketing practices …
retailers and advertisers. Personalisation is progressively being used in marketing practices …
The smartphone as your follower: The role of smartphone literacy in the relation between privacy concerns, attitude and behaviour towards phone-embedded tracking
PE Ketelaar, M Van Balen - Computers in Human Behavior, 2018 - Elsevier
Previous research on the collection of personal information in order to make tailor made
advertising and services possible shows that the more overt the collection is, the more users …
advertising and services possible shows that the more overt the collection is, the more users …
How do consumers evaluate products in virtual reality? A literature review for a research agenda
Purpose This paper aims to review the existing literature about consumers' evaluation of
products in virtual reality (VR), provide an accurate overview of this field, systematise the …
products in virtual reality (VR), provide an accurate overview of this field, systematise the …
In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
The announcement of beacon technology in 2013 created a wave of excitement among
pioneering retailers and marketing leaders, allowing them to send location-based messages …
pioneering retailers and marketing leaders, allowing them to send location-based messages …