Advertisers are increasingly monitoring people's online behavior and using the information
collected to show people individually targeted advertisements. This phenomenon is called …

By looking back at 40 years of research in the International Journal of Advertising (IJA), we
provide a state-of-the-art of advertising research addressing (consumer) privacy. A …

The current study intends to highlight the most relevant studies in simulated realities with
special attention to VR and marketing, showing how studies have evolved over time and …

Marketers increasingly use behavioral targeting in location-based mobile marketing
(LBMM). However, highly personalized marketing messages like this may backfire by …

Online impulse buying is a critical factor that can result in desired outcomes for online
retailers and advertisers. Personalisation is progressively being used in marketing practices …

On social networking sites, consumers disclose information about themselves which
advertisers use to personalize advertisements. The underlying assumption is that …

This study builds on the theory of parallel distributed processing, Thaler's exchange theory,
and the trust theory to extend our existing knowledge on the location-based coupons …

The emergence of Location-Based Mobile Advertising (LBA) on mobile phones is a recent
phenomenon that has profoundly changed consumers' shop** behavior. In this context …

Previous research on the collection of personal information in order to make tailor made
advertising and services possible shows that the more overt the collection is, the more users …

Purpose Digital advertising enables retailers to rely on large volumes of data on consumers
and even leverage artificial intelligence (AI) to target consumers online with personalised …