ABSTRACT Electronic-word-of-mouth (eWOM) plays a crucial role not only in analyzing
customer decision-making but also in enhancing the revenue and brand image of service …

The growing volumes of data being collected and its analysis to provide better services are
creating worries about digital privacy. To address privacy concerns and give practical …

The direct-to-consumer (DTC) brands are emerging to reach more number of consumers
with more potential to meet their expectations. They are characterized through their …

Forecasting sales quantity and sales revenue is very vital for a company to take action for
the next period for sustainable competition. It is especially important for growing industries …

The paper sheds light on the use of a self-learning GNG neural network for identification and
exploration of the purchasing behaviour patterns. The test has been conducted on the data …

This study was conducted in Indonesia to achieve Zero Emissions and SDG'S by increasing
public awareness as consumers of big data-based direct marketing campaign opportunities …

The characteristics of a given target market are one of the main factors that need to be
considered when selecting media to transmit a promotional message and achieve …

Organizations often send bulk emails to employees to make them aware of policy changes,
organization plans, and events. Many of these emails, however, are long digests with many …

Direct marketing is an important tool in the promotion mix of companies, amongst which
direct mailing is crucial. One approach to improve direct mail targeting is response …

Casdagli, M.(1989). Nonlinear prediction of chaotic time-series. Physica, 35, 335–356.
Chattopadhyay, M., Dan, PK, Majumdar, S., & Chakraborty, PS (2012). Application of …