This paper explores the importance of customer in strategic marketing in the values of
customer satisfaction and loyalty. The role of customer for organizations in the 21st century …

Customer plays an important role for business as a profit generator, core of business
strategy and brand ambassador of the business. Due to the important role played by …

Past research indicates that there is serious connection between trust and customer
satisfaction. The study is outlined by the fact that trust and customer satisfaction give impact …

The purpose of this study is to measure the relationship between brand associations and
brand awareness towards customer's purchase intentions on the skin care products. There …

The ongoing global COVID‐19 pandemic, caused by the SARS‐CoV‐2 virus, has resulted in
significant loss of life since December 2019. Timely and precise virus detection has been …

This paper seeks to discuss the importance of customers' satisfaction in a business.
Business is not about achieving goals only but, should also focus on the customers' …

Customer satisfaction is defined as a measurement that determines how happy or not
customers are with a company's products, services, and capabilities. It indicates the …

Business exist because of customer. Organization that customer oriented will put high
priority to meet customer needs and wants. That is why, organization served customer as the …

Technology greatly supports people's daily lives such as education, business, medical, and
many other aspects. It can be noted that the higher education institutions' students rely on …

A diversification strategy is one of the means to expand business among corporations,
including Small and Medium Enterprises (SMEs). In Malaysia, many successful stories of …