HiBid: A cross-channel constrained bidding system with budget allocation by hierarchical...

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Hierarchical Multi-agent Meta-Reinforcement Learning for Cross-channel Bidding

S He, C Yu, Q Lin, S Mao, B Tang… - IEEE Transactions on …, 2024 - ieeexplore.ieee.org
Real-time bidding (RTB) plays a pivotal role in online advertising ecosystems. Advertisers
employ strategic bidding to optimize their advertising impact while adhering to various …
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An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising

Z Duan, Y Huo, T Wang, Z Zhang, Y Li, C Yu… - arxiv preprint arxiv …, 2025 - arxiv.org
In online advertising, advertisers commonly utilize auto-bidding services to bid for
impression opportunities. A typical objective of the auto-bidder is to optimize the advertiser's …
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