Previous research has shown that consumers in developed countries display a high level of
consumer ethnocentrism by prioritizing local products over foreign manufactured ones …

Brands investigate cultural sensitivity in order to stand out from global market competition
and reach more diverse customers. The research emphasized on the relationship between …

Purpose The purpose of this paper is to explore the ethnocentric tendencies of Emirati Gen Z
consumers and to provide empirical evidence on how demographic variables (gender and …

International trade has a significant role in the world economy. That is why it is a challenging
task to understand the consumers' minds, particularly when the consumption of imported …

Purpose‐The purpose of this paper is to determine if high versus low ethnocentric
consumers differ in their attitudes toward buying domestic and foreign brands of underwear …

China has made nationalism central as the country seeks to achieve a “rejuvenation of the
Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in …

Purpose Although researchers have investigated thoroughly the consumer's brand switching
behaviour, the probability of confusion regarding “brand switching” is a less travelled road …

Consumer loyalty is built on culturally rooted perceptions that a particular brand or product is
better than any other brand or product. There is limited research on cultural and regional …

Malaysia has undergone market changes which lead to transformation from small shops to
larger scale shops due to the globalization. The larger scale shop such as hypermarkets will …

Purpose–The purpose of this paper is to determine if high versus low ethnocentric
consumers differ in their attitudes toward buying domestic and foreign brands of underwear …