Purpose Even the greatest developed countries have capitulated to the destructions
imposed on the global supply systems, as the COVID-19 pandemic has revealed. The …

Purpose The purpose of this study is to examine how Industry 4.0 (I4. 0) implementation
might improve marketing performance (MP). Early adopters now have the chance to …

Entrepreneurship Development has been among the key thrust areas of economic
development, however, still, there lies a paucity of information related to the factors that …

Due to increasing last-mile logistics complexity, the e-commerce business's last-mile
delivery has emerged as an imperative issue that impedes the advancement of …

An organizational ethical climate enhances the degree of collaboration and cohesion
among employees and facilitates the development and interests of organizations. Such roles …

Purpose The present study aims to investigate the factors of loan access that affect
entrepreneurial self-efficacy (ESE) and operating efficiency of Indian Micro, Small and …

A digital orientation in TQM performance brings about numerous advantages, including data-
driven decision-making, enhanced efficiency, flexibility, improved customer experience …

Purpose Recent technological advancements, often linked to Industry 4.0, require
organizations to be more agile and innovative. Blockchain technology (BT) holds immense …

Purpose The study aims to add to the existing literature on food supply chains by specifically
taking into the redesigning of the alignment of storage, packaging and distribution practices …

Purpose This study explores the intricate relationship between social media communication,
consumer attitude and purchase intention within the context of lifestyle category products …