Considering the tourists' viewpoint when creating a sustainable destination is crucial since
marketing may be the driving force behind many sustainability initiatives. However, most of …

Ecotourism is one of the tourism variants with more annual growth. Motivation has become a
fundamental criterion for travel behavior. Segmentation is used to identify the market niches …

Among tourists, there is recently a growing interest in the environment and enjoying the
natural world. This study analyzed the motivations and segmentation of the demand for …

Visitors' increasing interest in nature-based and cultural tourism, especially in the context of
ecotourism destinations, has generated a heated debate in tourism literature. Some authors …

In recent years, the interests and motivations of tourists for nature and leisure have
increased. The objectives of this study include following:(i) identifying the underlying …

Environmental awareness and carrying out tourism activities in nature are increasing today.
Therefore, the present study has been conducted in a natural park, and its objectives are the …

Purpose The objectives of this study were to (a) analyze the relationship between
sociodemographic aspects and motivations in ecotourism and (b) identify the relationship …

[EN] In recent years, there has been a growing interest of tourists in the environment and
movements directed towards the enjoyment of the natural environment. This study is …

This study aims to identify tourists' values, develop a tool that measures tourist values with
regard to visiting culturally significant, but forbidden, destinations, such as North Korea, and …

The main objectives of this research were twofold: firstly, to evaluate tourists' perception of
Gornje Podunavlje Special Nature Reserve, one of the four significant protected areas within …