The growing adoption of electronic transactions through the Web both by travel industry and
their customers pose a great challenge to traditional intermediaries in this industry (travel …

This study investigates the structural relationships among responses to website
advertisements, website attitudes, brand attitudes, and purchase intentions in the case of …

Despite the extensive use of the Internet as a marketing tool by Chinese destination
marketing organisations (DMOs), few studies have been conducted to measure the …

This study investigates the factors that influence e-commerce adoption in SME travel agents
in a develo** country. The research is based upon a questionnaire survey of travel agents …

Drawing from the tourism and hospitality literature, this paper highlights the main research
trajectories and themes in the context of eTourism. We use main path analysis to investigate …

Indonesia is a nation that ethnically and culturally unique and diverse. It has potentials to
leverage the growth of its tourism sector. The sector has become important to boost not only …

The area of tourism marketing represents a broad variety of themes. Different approaches to
the tourism marketing can be depicted in literature of last decades. The contemporary, state …

In-depth interviews with 19 owners of exceptionally successful US-based conventional travel
agencies revealed negative public perceptions of travel agencies to be the main external …

Purpose–In the context of relationship marketing, it is highly important for providers to
identify the main buyer relational benefits influencing satisfaction and loyalty so that a …

The research project was conducted to investigate the understanding of E-commerce
Application among the SMEs in one of the state in Malaysia. Focusing on the population of …