Augmented reality and virtual reality in physical and online retailing: A review, synthesis and research agenda
Augmented reality (AR) and virtual reality (VR) have emerged as rapidly develo**
technologies used in both physical and online retailing to enhance the selling environment …
technologies used in both physical and online retailing to enhance the selling environment …
[HTML][HTML] Visual merchandising and store atmospherics: An integrated review and future research directions
Visual merchandising has gained importance in contemporary retail research and practice.
Initially considered as an essential element of retail store atmospherics, the scope of visual …
Initially considered as an essential element of retail store atmospherics, the scope of visual …
Predicting consumers' purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19
Nowadays many people use mobile applications for different purposes to manage their daily
activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …
activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …
The role of big data and predictive analytics in retailing
The paper examines the opportunities in and possibilities arising from big data in retailing,
particularly along five major data dimensions—data pertaining to customers, products …
particularly along five major data dimensions—data pertaining to customers, products …
Augmented reality marketing: A technology-enabled approach to situated customer experience
Recent advances in Augmented Reality (AR) technologies have led to a growing interest in
their application for marketing strategy and practice–what we term Augmented Reality …
their application for marketing strategy and practice–what we term Augmented Reality …
Pandemic-induced knowledge gaps in operations and supply chain management: COVID-19's impacts on retailing
Purpose This Impact Pathways paper aims to provide a timely and structured discussion of
real-world problems at Marks and Spencer and in retail in general, evoked through the …
real-world problems at Marks and Spencer and in retail in general, evoked through the …
Virtual reality in marketing: a framework, review, and research agenda
Marketing scholars and practitioners are showing increasing interest in Extended Reality
(XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed …
(XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed …
Virtual reality, real reactions?: Comparing consumers' perceptions and shop** orientation across physical and virtual-reality retail stores
Virtual Reality (VR) is largely associated with a positive potential in terms of both higher
efficiency and higher escapism for the consumer. Whereas previous research demonstrated …
efficiency and higher escapism for the consumer. Whereas previous research demonstrated …
The examination of virtual reality at the intersection of consumer experience, shop** journey and physical retailing
Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the
contemporary business landscape. This paper investigates the effects of the accelerating …
contemporary business landscape. This paper investigates the effects of the accelerating …
Optimizing customer engagement content strategy in retail and E-tail: Available on online product review videos
The present study attempts to examine how the various emotions expressed in customer
engagement content available on online product review videos reflect purchase intentions …
engagement content available on online product review videos reflect purchase intentions …