The bouba/kiki effect—the association of the nonce word bouba with a round shape and kiki
with a spiky shape—is a type of correspondence between speech sounds and visual …

Digitalization and artificial intelligence increasingly affect the world of work. Rising risk of
massive job losses have sparked technological fears. Limited income and productivity gains …

An ideography is a general-purpose code made of pictures that do not encode language,
which can be used autonomously–not just as a mnemonic prop–to encode information on a …

Non-arbitrary sound-shape correspondences (SSC), such as the “bouba-kiki” effect, have
been consistently observed across languages and together with other sound-symbolic …

Classically, in the bouba-kiki association task, a subject is asked to find the best association
between one of two shapes–a round one and a spiky one–and one of two pseudowords …

Contrary to the assumption of arbitrariness in modern linguistics, sound symbolism, which is
the non-arbitrary relationship between sounds and meanings, exists. Sound symbolism …

Humans robustly associate spiky shapes to words like “Kiki” and round shapes to words like
“Bouba.” According to a popular explanation, this is because the mouth assumes an angular …

This thesis brings together historical and empirical research on colour-shape
correspondences. Historical accounts usually start with Wassily Kandinsky's universal visual …

It is now well-established that the visual features of objects influence the sounds we make to
refer to them. This is called sound symbolism. We present the results of a two-part study that …

Abstract The Bouba-Kiki (BK) effect is a crossmodal correspondence between abstract
shapes and pseudowords in which round and sharp features of sounds are matched with …