As the worldwide market share of private label brands (PLBs) increases, the importance of
PLB-related research increases. Previous PLB-related literature reviews–none published …

Over the past fifty years, research on private label brand management has been growing
substantially. To understand what we have learned from the previously conducted research …

The purpose of this study is to investigate the influence of private label resources possessed
by a supermarket retailer on the shop** behavior of loyal customers. The study examines …

Discount stores have a private-label dominated assortment where national brands have only
limited shelf access. These limited spots are in high demand by national-brand …

Why do private labels (PLs) enjoy a large market in some countries while hardly penetrating
others? What makes a market favorable to PL-product development? Can we identify drivers …

The consolidation of retailers across markets has considerably altered the competitive
dynamics between leading brand manufacturers and retailers. The era in which brand …

The purpose of this study was to investigate the influence of private-label resources
possessed by a supermarket retailer. Our study examines whether or not private-label …

Purpose–The purpose of this paper is to determine which strategic objective factors have
significant effects on competitive advantage of private label manufacturers in Turkey …

This research proposes private label branding as a strategy that can have a positive effect
on guest satisfaction and loyalty in hotels that cater to travelers seeking a special hotel …

Purpose This paper aims to examine empirically whether and under what organisational
design conditions retailers can benefit from private label (PL) merchandising improvement …