What we know and don't know about consumer happiness: Three-decade review, synthesis, and research propositions

N Dhiman, A Kumar - Journal of Interactive Marketing, 2023 - journals.sagepub.com
The recent rise of consumer happiness research in marketing literature is noticeable. This
article presents a systematic review of consumer happiness research from 1991 to 2020 …

THE IMPACT OF FRAMING ON DONATION BEHAVIOR: A RESEARCH AGENDA

S Demirel, S Burnaz… - Journal of Management …, 2020 - dergipark.org.tr
Purpose-Intense competition in today's world has forced nonprofit organizations to dwell into
marketing practices to get more share of the individuals' donation budget in order to achieve …

[PDF][PDF] ISTANBUL TECHNICAL UNIVERSITY★ GRADUATE SCHOOL

B DEMİREL - 2021 - polen.itu.edu.tr
The concept of being “socially conscious” was proposed in the early 1970s. Anderson and
Cunningham (1972) defined socially conscious as the willingness to help other people …