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What we know and don't know about consumer happiness: Three-decade review, synthesis, and research propositions
The recent rise of consumer happiness research in marketing literature is noticeable. This
article presents a systematic review of consumer happiness research from 1991 to 2020 …
article presents a systematic review of consumer happiness research from 1991 to 2020 …
THE IMPACT OF FRAMING ON DONATION BEHAVIOR: A RESEARCH AGENDA
Purpose-Intense competition in today's world has forced nonprofit organizations to dwell into
marketing practices to get more share of the individuals' donation budget in order to achieve …
marketing practices to get more share of the individuals' donation budget in order to achieve …
[PDF][PDF] ISTANBUL TECHNICAL UNIVERSITY★ GRADUATE SCHOOL
B DEMİREL - 2021 - polen.itu.edu.tr
The concept of being “socially conscious” was proposed in the early 1970s. Anderson and
Cunningham (1972) defined socially conscious as the willingness to help other people …
Cunningham (1972) defined socially conscious as the willingness to help other people …