This study contributes to current literature by constructing a model to evaluate how using
green marketing to promote brand image affects consumers' purchase intentions. First, the …

The recent emergence and rapid growth of new financial services by financial technology
(Fintech) companies have driven banking institutions towards operational innovation in …

In a company, the marketing department is responsible for finding opportunities to spread
the brand. Thus, it is essential to have effective communications and provide unique …

This study investigates the key development evaluation indicators of the TV game console
industry based on the four dimensions of Saaty's 'benefits, opportunity, costs, and risks' …

In this study, we use six dimensions (ie, firm strategy; government, structure, and rivalry;
demand conditions; chance; factor conditions; and related/supporting industries) based on …

The declining birth rate, population ageing and the outbound migration of young people in
recent years have created obstacles for local companies in recruiting skilled personnel …

The current study aims to examine consumers' over-the-top (OTT) video streaming platform
usage intention and apply the extended unified theory of acceptance and use of technology …

This paper presents a methodology to improve the identification of causal relationships of an
existing strategy map of a company, using a multi-decision criteria method. A strategy map is …

The hospitality and tourism industry is witnessing unprecedented growth, driven by a
relentless pursuit of service excellence and customer satisfaction. In this dynamic …

Management strategies play an important role in enhancing the competitive advantage and
sustainable development of national museums. The purpose of this study is to focus on …