Business and consumer buying behaviour has changed dramatically in recent time; a fact
that is not lost on selling organisations when considering how best to recalibrate …

Purpose The objective of this study is to investigate the effect of service excellence and
guest delight on guest affective commitment to luxury restaurants, more specifically, the …

Traditionally, second-hand clothes (SHC) are viewed as non-valuable items that exclusively
belong to the lower social class. Today, SHC have become a new global fashion trend and a …

Although personal values are considered the critical psychological factor influencing
individuals' motivation, behavior, and preferences, their role in influencing international …

Purpose Plagiarism is an epidemic for scholars that needs to be managed. Penalties do not
seem to be able to stop people from indulging in it. Manipulation of emotions and values …

Purpose Deodorant, as a hygienic product, becomes a daily necessity product and has
significant benefits to its users. Yet, the real motivation for consuming deodorant is not fully …

Purpose This study aims to investigate the secondhand clothes (SHC) donating behavior
phenomenon using the cognitive-affective-conative model and examines the moderating …

The LGBTQ hotel selection criteria are considered one of the most important determinants to
improve and maintain global hotel room occupancy. However, the existing literature has …

The issue of digital piracy has plagued many content creators, such as artists, authors,
developers, programmers and companies, for decades. Understanding the factors that lead …

There is no doubt that push notifications have become an important business
communication tool. This study investigates how smartphone users' attitude toward push …