Highlights•Mental simulation and mental imagery evoked by ad visuals enhance ad
effectiveness.•Multi-sensory stimulation in ad copy enhances actual taste …

Purpose Sensory experience profoundly impacts consumer cognition and behavior. This
paper aims to illuminate the structure and development of sensory and experiential …

El rápido desarrollo de mercados con productos competitivos de difícil diferenciación y
consumidores mejor informados que demandan experiencias memorables, justifican …

El poder de los sentidos sobre percepciones y emociones de los individuos, ha sido tema
de estudio dada la incidencia que ejercen sobre el comportamiento de compra y consumo …

Applying the theory of embodied cognition as the research framework, the purpose of the
current study was to explore the influence of virtual wine tours on young consumers' wine …

Five studies using a variety of experimental approaches and secondary data sets show that
a visual property present in all brand logos—the degree of (a) symmetry—can interact with …

Previous research has shown that individuals value objects more highly if they own them, a
finding commonly known as the endowment effect. In fact, simply touching an object can …

Haptic softness is a central product attribute for many fabric-related retailers. Can those
retailers use music—an easy to implement in-store atmospheric cue—to influence …

Purpose–There has been an increased interest in marketing literature in understanding the
role of sensory experience. However, few researchers have addressed multisensory …

Gastronomic experiences offer a set of stimuli that affect the customer's perception of chef-
designed food. This empirical study aims to analyze the influence on the consumer, at a …