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Maximizing the success probability of policy allocations in online systems
The effectiveness of advertising in e-commerce largely depends on the ability of merchants
to bid on and win impressions for their targeted users. The bidding procedure is highly …
to bid on and win impressions for their targeted users. The bidding procedure is highly …
A pragmatic policy learning approach to account for users' fatigue in repeated auctions
Online advertising banners are sold in real-time through auctions. Typically, the more
banners a user is shown, the smaller the marginalvalue of the next banner for this user is …
banners a user is shown, the smaller the marginalvalue of the next banner for this user is …