Maximizing the success probability of policy allocations in online systems

A Betlei, M Vladimirova, M Sebbar, N Urien… - Proceedings of the …, 2024 - ojs.aaai.org
The effectiveness of advertising in e-commerce largely depends on the ability of merchants
to bid on and win impressions for their targeted users. The bidding procedure is highly …

A pragmatic policy learning approach to account for users' fatigue in repeated auctions

B Heymann, A Gilotte - arxiv preprint arxiv:2407.10504, 2024 - arxiv.org
Online advertising banners are sold in real-time through auctions. Typically, the more
banners a user is shown, the smaller the marginalvalue of the next banner for this user is …