Tourism is a sector of high relevance worldwide, due to the multiple impacts it generates in
local, regional, national, continental, and global economies, and it is a key generator of …

The use of technology in cultural heritage sites for end-users, like virtual audio-visual
reconstructions, has become a common solution to improve the communication and …

Purpose Augmented reality (AR) is transforming the business and interactive marketing
landscape. This research aims to investigate consumers' degree of involvement and if a …

Virtual reality (VR) offers a compelling and immersive experience; however, cybersickness
(or VR sickness) stands as a significant obstacle to its widespread adoption. When a user …