In the ever-evolving digital era, marketing through social media has become one of the most
effective tools to promote products and services. One of the latest marketing trends that is …

Licensing Details: Author retains the right of this article. The article is distributed under the
terms of the Creative Commons Attribution-NonCommercial 4.0 License ( http://www …

Purpose This study aims to examine the interrelationships between social media marketing
activities, self-brand connections, brand equity, trust and loyalty. Design/methodology …

Considering the expanding e-commerce in the social media landscape and the increasing
importance of brand management in the online sphere, our primary goal was to …

In recent years, social media has experienced rapid growth as the primary platform for
interaction, information sharing, and community building. This phenomenon has transformed …

It is essential to conduct research in the field of “The Impact of Social Media Marketing on
Consumer Behavior,” particularly in the fast-paced and competitive environment of the …

In today's fast-paced world, social media marketing is crucial for businesses. However, many
Saudi Arabian organizations need more skills and resources to use this strategy effectively …

The aim of the research is to examine the effect of social media marketing activities on brand
awareness, brand image, and brand loyalty. In addition, it has been aimed to analyze the …

The month of Ramadan often becomes a period where consumer consumption patterns and
shop** behaviors undergo significant changes. The development of technology and the …

Purpose Social media's role in engaging participants in sports events, particularly during the
pandemic, is acknowledged. However, previous studies often utilized sports events for …