This paper reviews the evidence for the effectiveness and cost-effectiveness of policies and
programmes to reduce the harm caused by alcohol, in the areas of education and …

ObjectiveThe present study sought to identify both the ingredients for success and the
potential impediments to social marketing effectiveness for healthy eating behaviour …

Sustainability in marketing has gained some traction over the years, yet we still remain
uncertain about exactly what 'sustainability marketing'means. Utilising the Scopus database …

This article examines how sustainable marketing could be achieved through the contribution
of three existing marketing sub-disciplines; green marketing, social marketing and critical …

We have not started this second edition with an introduction to social marketing principles
and readers who wish to start at this point should go to Chapter 2. Rather we have decided …

Social media marketing is an important concept and influences the behavior of individuals
and the change of their habits, based on evidence and marketing campaigns that target …

Social marketing is based on the adaptation of the contemporary commercial marketing
theory and practice as a means of guiding and aiding social change campaigns. This paper …

Designers and managers hope their products become essential for users—integrated into
their lives like Instagram, Lyft, and others have become. Such deep integration isn't …

Facebook, the most widely used social media platform, has been adopted by public health
organisations for health promotion and behaviour change campaigns and activities …

This article considers the role of the four Ps marketing mix model in social marketing,
arguing that given reconfiguration of the marketing mix in the mainstream marketing …