The Social Norms Approach is a widely used intervention strategy for promoting positive
health-related behaviors. The Approach operates on the premise that individuals …

Importance Unhealthy alcohol use is common, increasing, and a leading cause of premature
mortality. Objective To review literature on the effectiveness and harms of screening and …

Background Excessive alcohol use contributes significantly to physical and psychological
illness, injury and death, and a wide array of social harm in all age groups. A proven strategy …

Behavioral change interventions based on social norms have proven to be a popular and
cost-effective way in which both researchers and practitioners attempt to transform behavior …

Background Norms clarification has been identified as an effective component of college
student drinking interventions, prompting research on norms clarification as a single …

Among US adults, the highest rates of hesitancy to receive the COVID-19 vaccine are
among young adults aged 18 to 25. Vaccine hesitancy is particularly concerning among …

Background Drinking is influenced by youth perceptions of how their peers drink. These
perceptions are often incorrect, overestimating peer drinking norms. If inaccurate …

Background Engagement in multiple risk behaviours can have adverse consequences for
health during childhood, during adolescence, and later in life, yet little is known about the …

To move society toward an AIDS-free generation, behavioral interventions for prevention
and treatment of HIV/AIDS must be not only effective, but also cost-effective, efficient, and …

Personalized Normative Feedback (PNF) may help address addictive disorders. PNF
highlights discrepancies between perceived and actual peer norms, juxtaposed against self …