This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

Stories, and their ability to transport their audience, constitute a central part of human life
and consumption experience. Integrating previous literature derived from fields as diverse …

Names: Jensen, Klaus Bruhn, editor. Title: A handbook of media and communication
research: qualitative and quantitative methodologies/edited by Klaus Bruhn Jensen …

One popular concept to capture the experience of being immersed into the world of a story is
that of transportation. This article examines the factorial validity of the Transportation Scale …

Deepfake technology, allowing manipulations of audiovisual content by means of artificial
intelligence, is on the rise. This has sparked concerns about a weaponization of …

The potential of literature to increase empathy was investigated in an experiment.
Participants (N= 100, 69 women) completed a package of questionnaires that measured …

To understand the mechanisms underlying narrative persuasion, a growing body of
theoretical and empirical work suggests that narratives reduce audience resistance, possibly …

Narrative storytelling, a cornerstone of narrative persuasion theory, plays a crucial role in
nurturing robust consumer-brand relationships. Understanding persuasive narratives within …

The purpose of this study was to examine the effects of reading medium and a paratext
manipulation on aspects of narrative engagement. In a 2 (medium: booklet vs. iPad) by 2 …

Literary works of fiction about climate change are becoming more common and more
popular among critics and readers. While much research has indicated the persuasive …