Due to pressing sustainability challenges, the fashion industry is undergoing tremendous
change. Surprisingly, even though the unique context of fashion presents an opportunity for …

While many people consider clothes shop** an enjoyable leisure activity, the constant
supply of new fashion styles at very low prices has led to a significant increase in the volume …

The only way to fix fast fashion is to end it | Nature Reviews Earth & Environment Skip to main
content Thank you for visiting nature.com. You are using a browser version with limited support …

Purpose This study aims to examine the role of message appeals (concrete vs abstract)
posted by greenfluencers in determining their behavioral intention toward the sponsored …

Over the last thirty years, sustainability has become a growing concern in the fashion
industry. While there is agreement among a growing range of actors regarding the need to …

While the literature has notably focused on the meanings, conceptualizations, causes,
consequences and solutions to greenwashing, we propose a counterintuitive perspective to …

Purpose This study compares the impact of three drivers of sustainability behavior
(perceived quality, social influences, and online education) and three transformative …

Purpose Communication about sustainability in fashion is complex. While fashion
businesses have increasingly sought to manage their sustainability practices, their …

This study investigated how sustainability-related messages of cotton textile and apparel
products influence consumers' attitudes toward the message and interaction with other …

Past research has outlined a paradox between sustainability and luxury fashion products,
which has changed more recently in that studies highlight the importance of sustainable …