Digital advertising markets are growing and attracting increased scrutiny. This article
explores four market inefficiencies that remain poorly understood: ad effect measurement …

How to stay in charge in a world populated by algorithms that beat us in chess, find us
romantic partners, and tell us to “turn right in 500 yards.” Doomsday prophets of technology …

Digital technology is the representation of information in bits, reducing the costs of collecting,
storing, and parsing customer data. This has led to a reduction of five costs: Search costs …

This study examines how paid search advertising affects conversion probability and selling
duration on e-marketplace platforms, as well as how these effects are moderated by two …

We measure the effectiveness of competitive advertising on brand keywords in sponsored
search (“brand search”) using a large-scale, quasiexperimental ad allocation on Bing …

Big Data filed is an unsettled standard comparing with a traditional database, data mining, or
data warehouse. Stability measure aims to acquire the quality dataset which encourages to …

We report the results of an experiment in which a company, Firm Vary, temporarily
suspended its sponsored search advertising campaign on Google in randomly selected …

We investigate the market effects of brand search advertising, within a model where two
firms simultaneously choose the price of their (differentiated) product and the bids for the …

Some suppliers prohibit their distributors from advertising on search engines if the consumer
searches for the supplier's brand name. Such restrictions are referred to as “non-brand …

Measuring the returns of advertising opportunities continues to be a challenge for many
businesses. We design and run a field experiment on a large review platform across 18,294 …