Promoting customer value co-creation through social capital in online brand communities: The mediating role of member inspiration
Y Cao, J Lin, Z Zhou - Computers in Human Behavior, 2022 - Elsevier
This study aims to investigate how social capital can promote customer value co-creation
behavior in Online Brand Communities (OBCs). It further explores the mediating role of …
behavior in Online Brand Communities (OBCs). It further explores the mediating role of …
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs: the role of lean management
Purpose This study aims to investigate the intervening role of lean management (LM) in the
direct relationships between green market orientation, green value-based innovation, green …
direct relationships between green market orientation, green value-based innovation, green …
Factors impacting research productivity of academic staff at the Iraqi higher education system
Research productivity is a vital element in enhancing the university ranking and, it is an
important metric to measure the performance of academic staff. The purpose of this study is …
important metric to measure the performance of academic staff. The purpose of this study is …
The role of e-service quality and mediating effects of customer inspiration and satisfaction in building customer loyalty
The study aims to assess the influence of e-service quality (e-SQ) on customer inspiration
(CI) and customer satisfaction (CS), and the impact of CI on customer loyalty (CL) for online …
(CI) and customer satisfaction (CS), and the impact of CI on customer loyalty (CL) for online …
How to inspire customers via social media
Purpose Social media has emerged as a new marketing channel and an important source
for customer inspiration. Understanding the sources and consequences of customer …
for customer inspiration. Understanding the sources and consequences of customer …
Eco-market orientation in the logistics industry: a conveyor belt for achieving organizational outcomes via green logistics practices
Purpose The compounding impacts of climate change has mobilised unstinting endeavours
of researchers, ecologists and corporate leaders to explore new ways for the logistics …
of researchers, ecologists and corporate leaders to explore new ways for the logistics …
Not inspired enough: the mediating role of customer engagement between YouTube's perceived advertising value and customer inspiration
Purpose This study investigates two important research questions. First, does YouTube
advertising create value for customers to activate their inspired-by state (motivation), or does …
advertising create value for customers to activate their inspired-by state (motivation), or does …
Strategi Bertahan dan Pemasaran Online di Masa Pandemi Covid-19 UKM Kota Bandung Studi Kasus Usaha Kecil Rajut
Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis strategi bertahan dan
strategi pemasaran online usaha kecil rajut di masa pandemi COVID-19 di Bandung …
strategi pemasaran online usaha kecil rajut di masa pandemi COVID-19 di Bandung …
The Influence of Customer Inspiration on Social Media Marketing Toward Architectural Service Purchase Intention
Social media has been used as a marketing tool by architecture firms to generate purchase
intention. However, inspiration as a motivating internal response is needed to achieve the …
intention. However, inspiration as a motivating internal response is needed to achieve the …
Customer-defined market orientation, brand image and customer satisfaction: A mediation approach
Over the past two decades, marketing literature has classified market orientation's nature,
antecedents, and consequences as intra-organizational phenomena. Most studies focus on …
antecedents, and consequences as intra-organizational phenomena. Most studies focus on …