The adoption of digital technologies (DTs) has become a predominant management practice
in recent years. However, empirical findings on their performance outcomes are mixed and …

Big data analytics (BDA) adoption has gained attention in both practical and theoretical
circles owing to the opportunities and advantages that can be reaped from it. In theory, the …

Promoting the digital transformation of businesses and ESG (Environmental, Social, and
Governance) performance can significantly benefit from research on the impact of small and …

Smartphone technology has created a burgeoning mobile location data (MLD) marketplace.
MLD has been adopted by many retailers to track consumer behaviours at a granular level …

Despite the growing interest towards big data within higher education institutions (HEI),
research on big data analytics capability within the HEI context is somewhat limited. This …

The aim of the research is to test the impact of big data on the quality of decision making.
The necessary data was collected from telecommunication companies operating in Jordan …

The main purpose of this study is to examine the factors that are critical to create business
value from business analytics (BA). Therefore, we conduct a meta-analysis of 125 firm-level …

The adoption of big data analytics (BDA) is increasing pace both in practice and in theory,
owing to the prospects and its potential advantages. Numerous researchers believe that …

The application of artificial intelligence (AI) technology has evolved into an influential
endeavor to improve firm performance, but little research considers the relationship among …

A critical question arises as to whether data analytics (DA) can bring value and improve
organizational performance. The benefit offered by DA can be achieved only when …