In the pursuit of sustainability and competitiveness, digital aspects of the tourism experience
become increasingly more significant and wine tourism is no exception to this. Still, studies …

Purpose This study addresses a gap in the literature by examining the marketing strategies
adopted by wineries in the context of wine tourism. This study aims to identify marketing …

In recent years, wineries have incorporated social media into their marketing strategies to
promote their products and services. They offer wineries the opportunity to interact with their …

Social media shapes travel, particularly wine tourism. Wine travel demands wine expertise,
which many Chinese lack. This research surveyed 432 wine visitors in Ningxia, a popular …

Purpose: This study addresses a gap in the literature by examining the marketing strategies
adopted by wineries in the context of wine tourism. This study aims to identify marketing …

The aim of this paper is to explore the level of wine tourism development in Montenegro,
focusing on the challenges emerged by the COVID-19 pandemic. More specifically, this …

In the pursuit of sustainability and competitiveness, digital aspects of the tourism experience
become increasingly more significant and wine tourism is no exception to this. Still, studies …

In recent years, consumer decisions have been influenced more and more by e-WOM in the
form of online reviews. However, there is still a lack of research on the characteristics that …