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How digital marketing evolved over time: A bibliometric analysis on scopus database
Nowadays, a large number of customers are spending their time on social and digital media
for a variety of purposes ranging from information searching to the final purchase of …
for a variety of purposes ranging from information searching to the final purchase of …
[HTML][HTML] Applications of text mining in services management: A systematic literature review
S Kumar, AK Kar, PV Ilavarasan - International Journal of Information …, 2021 - Elsevier
The importance of text mining is increasing in services management as the access to big
data is increasing across digital platforms enabling such services. This study adopts a …
data is increasing across digital platforms enabling such services. This study adopts a …
Interpretable machine learning-based approach for customer segmentation for new product development from online product reviews
For new product development, previous segmentation methods based on demographic,
psychographic, and purchase behavior information cannot identify a group of customers with …
psychographic, and purchase behavior information cannot identify a group of customers with …
Machine learning algorithms for social media analysis: A survey
Social Media (SM) are the most widespread and rapid data generation applications on the
Internet increase the study of these data. However, the efficient processing of such massive …
Internet increase the study of these data. However, the efficient processing of such massive …
Big data and analytics in hospitality and tourism: a systematic literature review
M Mariani, R Baggio - International Journal of Contemporary …, 2022 - emerald.com
Purpose The purpose of this work is to survey the body of research revolving around big
data (BD) and analytics in hospitality and tourism, by detecting macro topical areas …
data (BD) and analytics in hospitality and tourism, by detecting macro topical areas …
[HTML][HTML] User-Generated Content behavior and digital tourism services: A SEM-neural network model for information trust in social networking sites
F Kitsios, E Mitsopoulou, E Moustaka… - International Journal of …, 2022 - Elsevier
Abstract Social media and User-Generated Content contribute to the hospitality sector.
Consumers usually post reviews, suggestions, or judgements on hotel booking websites …
Consumers usually post reviews, suggestions, or judgements on hotel booking websites …
[HTML][HTML] Augmenting organizational decision-making with deep learning algorithms: Principles, promises, and challenges
The current expansion of theory and research on artificial intelligence in management and
organization studies has revitalized the theory and research on decision-making in …
organization studies has revitalized the theory and research on decision-making in …
[HTML][HTML] Natural language processing applied to tourism research: A systematic review and future research directions
MÁ Álvarez-Carmona, R Aranda… - Journal of king Saud …, 2022 - Elsevier
The social networks and the rapid development of new technologies have led to
considerable changes in the tourism industry. Artificial intelligence, in particular natural …
considerable changes in the tourism industry. Artificial intelligence, in particular natural …
Analysis of customers' satisfaction with baby products: The moderating role of brand image
M Nilashi, RA Abumalloh, S Samad, M Alrizq… - Journal of Retailing and …, 2023 - Elsevier
The previous experience of customers is assessed by textual reviews and ratings to reflect
their levels of satisfaction with the service or product. Online reviews and ratings have …
their levels of satisfaction with the service or product. Online reviews and ratings have …
Text mining of industry 4.0 job advertisements
Since changes in job characteristics in areas such as Industry 4.0 are rapid, fast tool for
analysis of job advertisements is needed. Current knowledge about competencies required …
analysis of job advertisements is needed. Current knowledge about competencies required …