Purpose Country of origin is a well-studied topic for developed countries that have a
favourable image. However, how country of origin image affects the consumers of an …

This comprehensive literature review critically examines the pervasive influence of
Electronic Word of Mouth (E-WoM) on consumer decision-making. Distilling insights from …

Since a variety of packaging and containers have become commercially available in the
market, there has been a rapidly growing interest in the influences of hand-feel touch cues …

The smartphone industry has grown rapidly in recent years, and one of the market leaders is
Samsung. Over the past few years, Samsung has been remaining as the top brand in the …

Penggunaan teknologi mempermudah pencarian dan perolehan informasi dengan
mendigitalisasi literasi word of mouth (WOM) dan meningkatkan keputusan pembelian …

Tujuan penelitian ini adalah untuk menganalisis pengaruh media sosial influencer,
keterlibatan Konsumen dan citra merek terhadap minat beli konsumen pada produk Kanky …

Influencing potential bank customers to purchase a brand-new intangible bank product is
usually a mission for bank marketers because of the reality that bank customers generally …

Customer purchasing is considered a very complex process because it is influenced by
many intrinsic and extrinsic cues. The extrinsic cue of countryof-origin (COO) also known as …