A pluralistic approach to economic and business sustainability: A critical meta‐synthesis of foundations, metrics, and evidence of human and local development
A Gatto - Corporate Social Responsibility and Environmental …, 2020 - Wiley Online Library
Wellbeing and sustainability are at the center of development studies and economics, being
the kernel of theories and policies. Analyzing such complex phenomena implies taking into …
the kernel of theories and policies. Analyzing such complex phenomena implies taking into …
An integrated model of customer-brand engagement: Drivers and consequences
C France, B Merrilees, D Miller - Journal of Brand Management, 2016 - Springer
Customer-brand engagement is emerging as an influential area of modern marketing. Yet,
the domain is at an early stage of development, reliant on conceptual reasoning. The …
the domain is at an early stage of development, reliant on conceptual reasoning. The …
The role of social media elements in driving co-creation and engagement
Purpose The purpose of this paper is to develop and empirically test a research model
examining the impact of five social media marketing (SMM) elements–entertainment …
examining the impact of five social media marketing (SMM) elements–entertainment …
Social value creation through tourism enterprise
Despite the role of social entrepreneurship to create social value and transformation, little is
still known about how social value can be generated. Drawing upon the service dominant …
still known about how social value can be generated. Drawing upon the service dominant …
The application and impact of gamification funware on trip planning and experiences: the case of TripAdvisor's funware
M Sigala - Electronic markets, 2015 - Springer
Despite the wide diffusion of gamification in business, limited research exists investigating
the application and impacts of gamification. As the gamification effects are heavily …
the application and impacts of gamification. As the gamification effects are heavily …
From strategic corporate social responsibility to value creation: An analysis of corporate website communication in the banking sector
Purpose Increased public scrutiny and stakeholder pressure have given more importance to
strategic corporate social responsibility (SCSR) and its three dimensions–orientation …
strategic corporate social responsibility (SCSR) and its three dimensions–orientation …
Enabling value co-creation with consumers as a driver of business performance: A dual perspective of Polish manufacturing and service SMEs
P Zaborek, J Mazur - Journal of Business Research, 2019 - Elsevier
The objective of the study is to investigate the effects of enabling value co-creation with
consumers on the performance of manufacturing and service SMEs in Poland. The analysis …
consumers on the performance of manufacturing and service SMEs in Poland. The analysis …
The relationship among customer operant resources, online value co-creation and electronic-word-of-mouth in solid waste management marketing
In recent times, waste management has engaged the attention of governments, policy
makers, and academics as it has ramifications for the health and well-being of citizens, the …
makers, and academics as it has ramifications for the health and well-being of citizens, the …
Customer brand co-creation behavior: conceptualization and empirical validation
Purpose The purpose of this paper is to expand on existing co-creation knowledge in order
to accurately conceptualize, operationalize and contextualize the customer brand co …
to accurately conceptualize, operationalize and contextualize the customer brand co …
Measuring customer value co-creation behavior: Develo** a conceptual model based on service-dominant logic
Purpose In line with the precepts of service-dominant logic (SDL), the purpose of this paper
is to devise a measurement framework of customer value co-creation practices during the …
is to devise a measurement framework of customer value co-creation practices during the …