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Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing
To understand how consumers perceive greenwashing, this study examines the impact of
green advertising receptivity (GAR), non‐deception (ND), green brand image (GBI) and …
green advertising receptivity (GAR), non‐deception (ND), green brand image (GBI) and …
The influence of the ethics of E-retailers on online customer experience and customer satisfaction
The COVID-19 pandemic and the lockdown pushed people to buy more online. With the
increase in online shop**, there was also an increase in ethical issues with electronic …
increase in online shop**, there was also an increase in ethical issues with electronic …
The influence of empathy and consumer forgiveness on the service recovery effect of online shop**
J Wei, Z Wang, Z Hou, Y Meng - Frontiers in Psychology, 2022 - frontiersin.org
The service failure of online shop** has always plagued online stores, but the current
academic circles still need to explore the service recovery of online shop** from the …
academic circles still need to explore the service recovery of online shop** from the …
Strategies for maintaining customer satisfaction post product recall: synergy of settlement, brand equity, and level of severity
Z Aripin, R Agusiady - Journal of Economics, Accounting …, 2024 - kisainstitute.com
The strategy of maintaining customer satisfaction after product withdrawal is a major concern
for companies in the competitive business era. This research aims to investigate how …
for companies in the competitive business era. This research aims to investigate how …
Gauging customers' negative disconfirmation in online post-purchase behaviour: The moderating role of service recovery
Negative disconfirmation will usually lead to switching behaviour and attenuate customers'
repurchase intentions, a behaviour that will undercut businesses' profitability. Limited …
repurchase intentions, a behaviour that will undercut businesses' profitability. Limited …
Presenting products on websites–the importance of information quality criteria for online shoppers
Purpose Online shoppers make product purchase decisions based on product information
shown on a retailer's website and potentially in comparison to that seen on competitors' …
shown on a retailer's website and potentially in comparison to that seen on competitors' …
Emotion and trust in virtual service assistant design for effective service recovery
This research aims to examine the effects of virtual service assistant (VSA) attributes on
customer satisfaction with service recovery, which drives word-of-mouth (WOM) and …
customer satisfaction with service recovery, which drives word-of-mouth (WOM) and …
Trust recovery tactics in financial services: the moderating role of service failure severity
Purpose Given the fierce competition in financial services, service failure management and
trust restoration tactics are becoming strategic priorities. Studies investigating trust …
trust restoration tactics are becoming strategic priorities. Studies investigating trust …
I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Purpose The study of shame has a long tradition in intra-and inter-personal psychology. This
paper aims to investigate whether consumers can experience brand shame after self …
paper aims to investigate whether consumers can experience brand shame after self …
Product information failures on websites and their impact on mobile shop** behaviour
Purpose Inaccurate product information on retail websites lead to dissatisfied customers and
profit losses. Yet, the effects of product information failures (PIFs) remain under-explored …
profit losses. Yet, the effects of product information failures (PIFs) remain under-explored …