Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing

SU Rahman, B Nguyen‐Viet - Business Strategy and the …, 2023 - Wiley Online Library
To understand how consumers perceive greenwashing, this study examines the impact of
green advertising receptivity (GAR), non‐deception (ND), green brand image (GBI) and …

The influence of the ethics of E-retailers on online customer experience and customer satisfaction

EW Mainardes, ARS Coutinho, HMB Alves - Journal of Retailing and …, 2023 - Elsevier
The COVID-19 pandemic and the lockdown pushed people to buy more online. With the
increase in online shop**, there was also an increase in ethical issues with electronic …

The influence of empathy and consumer forgiveness on the service recovery effect of online shop**

J Wei, Z Wang, Z Hou, Y Meng - Frontiers in Psychology, 2022 - frontiersin.org
The service failure of online shop** has always plagued online stores, but the current
academic circles still need to explore the service recovery of online shop** from the …

Strategies for maintaining customer satisfaction post product recall: synergy of settlement, brand equity, and level of severity

Z Aripin, R Agusiady - Journal of Economics, Accounting …, 2024 - kisainstitute.com
The strategy of maintaining customer satisfaction after product withdrawal is a major concern
for companies in the competitive business era. This research aims to investigate how …

Gauging customers' negative disconfirmation in online post-purchase behaviour: The moderating role of service recovery

M Mazhar, D Hooi Ting, A Zaib Abbasi… - Cogent Business & …, 2022 - Taylor & Francis
Negative disconfirmation will usually lead to switching behaviour and attenuate customers'
repurchase intentions, a behaviour that will undercut businesses' profitability. Limited …

Presenting products on websites–the importance of information quality criteria for online shoppers

S Amsl, I Watson, C Teller, S Wood - International Journal of Retail & …, 2023 - emerald.com
Purpose Online shoppers make product purchase decisions based on product information
shown on a retailer's website and potentially in comparison to that seen on competitors' …

Emotion and trust in virtual service assistant design for effective service recovery

HTPM Le, J Park, S Lee - Journal of Retailing and Consumer Services, 2023 - Elsevier
This research aims to examine the effects of virtual service assistant (VSA) attributes on
customer satisfaction with service recovery, which drives word-of-mouth (WOM) and …

Trust recovery tactics in financial services: the moderating role of service failure severity

A Raza, R Tsiotsou, M Sarfraz, MI Ishaq - International Journal of …, 2023 - emerald.com
Purpose Given the fierce competition in financial services, service failure management and
trust restoration tactics are becoming strategic priorities. Studies investigating trust …

I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures

WJ Weitzl, C Hutzinger, U Wagner - Journal of Product & Brand …, 2024 - emerald.com
Purpose The study of shame has a long tradition in intra-and inter-personal psychology. This
paper aims to investigate whether consumers can experience brand shame after self …

Product information failures on websites and their impact on mobile shop** behaviour

S Amsl, I Watson, C Teller, S Wood - International journal of retail & …, 2023 - emerald.com
Purpose Inaccurate product information on retail websites lead to dissatisfied customers and
profit losses. Yet, the effects of product information failures (PIFs) remain under-explored …