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What motivates marketing educators to attend in-person and virtual academic conferences in a time of pandemic pedagogy?
The global pandemic in 2020 caused by Covid-19 required marketing educators to quickly
adapt to pandemic pedagogy. It also abruptly curtailed in-person large gatherings, including …
adapt to pandemic pedagogy. It also abruptly curtailed in-person large gatherings, including …
Storytelling in the Classroom: Why it Matters in Event Marketing Education
This study examines why students value storytelling in the classroom and explores how they
learn event marketing through this pedagogical tool. Using a post course assessment …
learn event marketing through this pedagogical tool. Using a post course assessment …
Transformative learning in the online classroom: A marketing educator's autoethnographic account
This autoethnographic account is a critical reflection on my experience teaching online
classes during the pandemic. It is a narrative of my transformation through the 28 months of …
classes during the pandemic. It is a narrative of my transformation through the 28 months of …
Using cross-course peer grading with content expertise, anonymity, and perceived justice
Online instruction has helped colleges and universities to adjust to budget constraints,
limited resources, and student preferences. One way for instructors to adapt to these new …
limited resources, and student preferences. One way for instructors to adapt to these new …
Exploring the motivation mechanisms of sports trackers among non-professional swimmers
Background Sports trackers have become increasingly popular among non-professional
swimmers who use them to track progress, set goals, and monitor performance. However …
swimmers who use them to track progress, set goals, and monitor performance. However …
Senior business consultant project: Giving advice while gaining other awareness and career competency
Grounded in self-expansion theory, the Senior Business Consultant Project addresses the
gap between career competencies possessed by business graduates and those expected …
gap between career competencies possessed by business graduates and those expected …
[PDF][PDF] Enhancing First-Year Course Student Experience with Virtual Team Support from Senior Marketing Majors
Method/Design and Sample: The VTSS was used in two sections of the introduction to
business administration course (n= 139) paired with two sections of the marketing capstone …
business administration course (n= 139) paired with two sections of the marketing capstone …
Financial Services Digital Badging
As industry and education transition to online modes of operation, students can expect to
take greater ownership of their learning. Finance educators may utilize technology-based …
take greater ownership of their learning. Finance educators may utilize technology-based …
[PDF][PDF] PUTTING MARKETING ANALYTICS ON ICE (IN-CLASS EXERCISES): FOSTERING AUTONOMY AND MOTIVATION TO BUILD SELF-CONFIDENCE AND …
ABSTRACT Purpose of the Study: Many functions in marketing analytics are premised on
database management skills. New graduates are increasingly expected to possess these …
database management skills. New graduates are increasingly expected to possess these …
[ספר][B] The Z-Shift: Examining Factors Associated with Student Well-Being and University Experiences After The Great Experiment of 2020
SB Rist - 2024 - search.proquest.com
Quantitative data was collected from 926 traditional-aged postsecondary students, of which
most (69%) respondents were upperclassmen in their junior or senior year of college. The …
most (69%) respondents were upperclassmen in their junior or senior year of college. The …