What motivates marketing educators to attend in-person and virtual academic conferences in a time of pandemic pedagogy?

BA Vander Schee, D DeLong - Journal of Marketing …, 2022‏ - journals.sagepub.com
The global pandemic in 2020 caused by Covid-19 required marketing educators to quickly
adapt to pandemic pedagogy. It also abruptly curtailed in-person large gatherings, including …

Storytelling in the Classroom: Why it Matters in Event Marketing Education

RAG Vergara, KCS Vergara - International Journal of …, 2023‏ - ijmaberjournal.org
This study examines why students value storytelling in the classroom and explores how they
learn event marketing through this pedagogical tool. Using a post course assessment …

Transformative learning in the online classroom: A marketing educator's autoethnographic account

RAG Vergara - … Journal of Multidisciplinary: Applied Business and …, 2023‏ - ijmaberjournal.org
This autoethnographic account is a critical reflection on my experience teaching online
classes during the pandemic. It is a narrative of my transformation through the 28 months of …

Using cross-course peer grading with content expertise, anonymity, and perceived justice

BA Vander Schee, T Stovall… - Active Learning in …, 2024‏ - journals.sagepub.com
Online instruction has helped colleges and universities to adjust to budget constraints,
limited resources, and student preferences. One way for instructors to adapt to these new …

Exploring the motivation mechanisms of sports trackers among non-professional swimmers

H Kuru - German Journal of Exercise and Sport Research, 2024‏ - Springer
Background Sports trackers have become increasingly popular among non-professional
swimmers who use them to track progress, set goals, and monitor performance. However …

Senior business consultant project: Giving advice while gaining other awareness and career competency

BA Vander Schee, D Andrews… - Journal of Education for …, 2023‏ - Taylor & Francis
Grounded in self-expansion theory, the Senior Business Consultant Project addresses the
gap between career competencies possessed by business graduates and those expected …

[PDF][PDF] Enhancing First-Year Course Student Experience with Virtual Team Support from Senior Marketing Majors

BA Vander Schee, D Andrews… - Journal for Advancement …, 2021‏ - researchgate.net
Method/Design and Sample: The VTSS was used in two sections of the introduction to
business administration course (n= 139) paired with two sections of the marketing capstone …

Financial Services Digital Badging

FP Dewald, BAV Schee - Journal of Financial Education, 2022‏ - JSTOR
As industry and education transition to online modes of operation, students can expect to
take greater ownership of their learning. Finance educators may utilize technology-based …

[PDF][PDF] PUTTING MARKETING ANALYTICS ON ICE (IN-CLASS EXERCISES): FOSTERING AUTONOMY AND MOTIVATION TO BUILD SELF-CONFIDENCE AND …

BA Vander Schee, D Jayarajan - Journal for Advancement of …, 2024‏ - researchgate.net
ABSTRACT Purpose of the Study: Many functions in marketing analytics are premised on
database management skills. New graduates are increasingly expected to possess these …

[ספר][B] The Z-Shift: Examining Factors Associated with Student Well-Being and University Experiences After The Great Experiment of 2020

SB Rist - 2024‏ - search.proquest.com
Quantitative data was collected from 926 traditional-aged postsecondary students, of which
most (69%) respondents were upperclassmen in their junior or senior year of college. The …