This is the first systematic literature review concerning the interconnections between big
data (BD) and co-innovation. It uses BD as a common perspective of analysis as well as a …

Co-creation in branding is gaining momentum. This study contributes to the branding
literature by combining a systematic search and a critical review of 148 articles focusing on …

Artificial intelligence-enabled voice assistant services have received notable scholarly
attention. Fashion retailers offer AI-based voice assistants to facilitate online shoppers …

Digital transformation has had an unprecedented influence on all sectors of business over
the last decade. We are now entering an era characterized by the extensive digital …

In response to initial voices that put the customer experience (management)(CX (M))
movement into question, this article aims to introduce a formal nomenclature to push the CX …

Individuals are increasingly using Smart Voice Assistants (SVA) to derive functional,
hedonic, and symbolic benefits. SVA adoption is in the nascent stage and we have little …

With artificial intelligence entering all spheres of technology, it has also prompted financial
businesses to enter into Intelligent Financial Technologies (FinTech). Chatbots and virtual …

Although the customer experience is a key factor in hel** firms gain a competitive
advantage, the knowledge regarding how to provide a superior customer experience in an …

Purpose This article analyzes the effects of artificial intelligence (AI) stimuli on customer
engagement as well as on value co-creation. The moderating role played by customer ability …

Purpose The purpose of this paper is to review what one knows–and does not know about
servicescape and experiencescape. The paper provides a comprehensive …