The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …

Purpose of the study:" Image" not only exists in the market of consumption goods as well as
tourism but also is the criteria usually used by consumers to make decisions. However, little …

Destination Marketing offers the reader an integrated and comprehensive overview of the
key challenges and constraints facing destination marketing organisations (DMOs) and how …

There has been limited published research examining travellers' perceptions of international
stopover destinations. This manuscript reports the modelling of consumer-based brand …

The burgeoning panda tourism market in China is attracting an increasing number of
domestic and international tourists. This study focuses on the Chengdu Research Base of …

Despite travel's potential to transform individuals, literature suggests a lapse in how its
attractiveness is portrayed in marketing efforts. Adding to this is the lack of research on …

While many studies have examined how people in host communities adapt to tourist
cultures, limited research has considered tourist adaption to host destination cultures …

This research note reports an investigation into the personal values that are salient to
consumers when considering stopover destinations during long-haul travel. The findings …

The shift towards local food consumption is creating new opportunities for regional food
destinations. The growing market segment of 'food day-trippers' who travel to nearby …

Purpose The process of understanding a tourist begins with an extensive evaluation of
tourist's perceptions about a destination. Though destination image has been widely …