With the recent advancements in multimedia and computer graphics technology, virtual
avatar concerts have become increasingly popular among both well-known celebrities and …

Our study extended the UGT Theory and proposed seven direct and two moderating
hypotheses. The study focused on the upper-middle-class segment of Karachi. It examined …

As immersive media, including VR, AR, MR, and XR, continues to expand rapidly during the
pandemic era, there remains limited research on its comprehensive characteristics and its …

From its launch in 2016, Cameo continues to be a newer social media service that offers
personalized videos from over 50,000 celebrities for a variable schedule of fees as set by …

As the idol industry rapidly expands, agencies are increasingly leveraging advanced
technologies to broaden their fan bases and boost revenues. A key innovation in this realm …