Purpose Social network sites are becoming more visual-centric. The purpose of this paper is
to examine the effectiveness of visual social network sites as a marketing platform …

This study aims to help professionals in the field of running and running-related technology
(ie, sports watches and smartphone applications) to address the needs of runners. It …

Individual and unorganized sports with a health-related focus, such as recreational running,
have grown extensively in the last decade. Consistent with this development, there has been …

This article investigates the impact of the competitive intensity (CI) on the stadium
attendance for Italian soccer in three Serie A seasons (2012-13 to 2014-15). The central …

Purpose The activewear industry would benefit from an evidence-based understanding of
how activewear is incorporated into women's lives and their changing participation in …

Purpose The number of people using running apps has increased. Accordingly, a growing
number of sports brands are launching running apps in hopes of improving their connection …

Given the recent economic crisis and the risen poverty rates, sports managers need to get
insight in the effect of income and other socio-economic determinants on the household time …

Physical inactivity has become a major public health concern and, consequently, the
awareness of striving for a healthy lifestyle has increased. As a result, the popularity of …

Purpose–Due in large part to the proprietary nature of costs, there is a dearth of academic
literature investigating the factors influencing the costs for sport marketing investments, such …

​ Zur Ermittlung der Bedeutung des Sports als Wirtschaftsbranche war es notwendig, den
Konsum der privaten Haushalte für die aktive Ausübung des Sports aber auch die …