An Integrated Model for Information Adoption&Trust in Mobile Social Commerce
Despite the growing importance of mobile social commerce (ms-commerce), little research
has been conducted on the effects of informational and social factors on users' post …
has been conducted on the effects of informational and social factors on users' post …
[PDF][PDF] Exploring the Impact of Mobile Marketing Strategies on Consumer Behavior: A Comprehensive Analysis
T Tarnanidis - International Journal of Information, Business and …, 2024 - researchgate.net
The impact of mobile marketing strategies on consumer behavior is a topic of significant
interest in the field of marketing. Mobile marketing has become a dominant channel for …
interest in the field of marketing. Mobile marketing has become a dominant channel for …
The role of perceived value, trust, and characteristics of mobile banking applications in sha** continuance intention: evidence from Saudi Arabia
This research extends the literature in the arena of mobile banking and aims to verify a
model explaining continuance intention, in a post-adoption phase, as a consequence of …
model explaining continuance intention, in a post-adoption phase, as a consequence of …
Antecedents of Information Adoption of Sharing Mobile Social Commerce Experience: The Mediation Role of Trust
Despite the growing importance of mobile social commerce (Ms-commerce), little research
has been conducted on the effects of informational-related factors on Ms-commerce and the …
has been conducted on the effects of informational-related factors on Ms-commerce and the …