Purpose Ever since its emergence, the metaverse has presented opportunities and
disruptions to every stakeholder, including individual users and organizations. This article …

Influencer marketing has been lauded as one of the most thriving marketing strategies within
the contemporary marketing landscape. Nonetheless, numerous opportunities and …

Purpose The purpose of this paper is to conceptualize virtual influencer marketing, outlining
the opportunities and dangers associated with using virtual influencers in social media …

Focusing on the application of artificial intelligence, this study investigates the impact of
emotional display on user engagement with computer-generated imagery influencers …

Prior examinations of relationship development and the leverage of trust among artificial
intelligence (AI) influencers and followers have been few. This study employed complexity …

Virtual influencers have become increasingly prevalent because of technological
advancements and the fact that they offer benefits similar to human influencers. Studies …

Virtual influencers (VI) are fictional entities operated by third parties (freelance creators,
digital agencies, or brands). Despite their increasing popularity, the way people approach …

The emergence of virtual influencers, who possess realistic human-like appearances and
intelligence, has provided new opportunities for brand endorsement strategy and gradually …

Diversity, equity, and inclusion (DEI) is ubiquitous in today's public discourse, underpinned
by societal recognition of inequality and demands for less discrimination. Further, DEI …

The current research examines consumers' responses to sensory endorsements from virtual
influencers. The authors reveal that consumers perceive virtual and human influencers to …