How sales and marketing come together in the pursuit of satisfying customers and achieving
organizational objectives is of key concern to both academics and practitioners …

This paper summarizes nearly four decades of research focusing on the relationship
between the marketing and sales (M&S) functional units within a firm. As the M&S functions …

Purpose Manufacturing capability is a crucial component of every nation's economy and
pharmaceuticals are frequently a significant part of the manufacturing sector …

In the business-to-business (B2B) domain, brand activism is growing as a tool for attending
to social problems and achieving brand differentiation. In this paper, we introduce B2B …

Purpose Strategic flexibility (SF) has become increasingly important for firms because of the
fast changes in the external environment. In line with the practical importance of SF, an …

Despite their joint responsibility for creating, communicating, and delivering customer value,
relationships between marketing and sales (M&S) functions are often suboptimal and …

Purpose The purpose of this study is to investigate the significance and impact of strategic
knowledge management (SKM) practices and organisational change capacity (OCC) in …

This research aimed at understanding the effect of service quality, clinic image, and
price/tariff on patient trust and loyalty. The multivariate analysis with descriptively and …

When confronted with crises, organizations must take quick action with uncertain outcomes.
Based on theoretical foundations of sense-making, musical improvisation, and institutional …

Digital servitization refers to the use of digital technologies in the servitization process. It
involves transforming product-centric business models into service-oriented models through …