Purpose This comprehensive study, grounded in social identity theory, aimed to explore the
intricate dynamics between clan, adhocracy, hierarchy and market cultures within …

This study explores the multifaceted impact of service robot personalization on customer
citizenship behavior, integrating cognitive and affective identification as serial mediators …

Purpose Recently tourist destinations are facing serious issues of environmental
degradation and destination managers are develo** strategies to achieve the sustainable …

This chapter explores the present state of the worldwide tourism sector and its complex
phenomenological interconnection with climate change. This analysis emphasizes the …

Considerable research affirms the psychological antecedents of green customer citizenship
behaviour (GCCB). However, few studies examined whether external environment effects …

Objectives This research aims to analyse the impact of attitude, subjective norms, and
perceived behavioral control in intention to invest in retail green sukuk among Muslim …

This study examines the critical role of green entrepreneurial orientation (GEO), green
innovation (GI), and green organizational identity (GOI) in mediating the relationship …

This chapter discusses the importance of corporate social responsibility (CSR) on the
sustainability of the environment with the application of eco-friendly practices. The …

Objective: This study explores how happiness evoked through a Corporate Social
Responsibility (CSR) campaign influences the adoption of sustainable consumption …

Recently, companies' greenwashing practices have been increasing by taking advantage of
consumers' high interest in health and the environment. These corporate greenwashing …