In today's globalized markets a favorable country-of-origin image (CoI) has a considerable
impact on consumers' evaluation of products originating from different countries and …

Limited research has investigated the antecedents and consequences of memorable
tourism experiences (MTEs) empirically. This study helps fill this gap by develo** a causal …

The study analyzes the relationship between tourism satisfaction, cognitive and affective
country image, destination image, and post-visit intentions. The proposed research model is …

This conceptual article proposes a new integrative model of the country image by drawing
on advances from the fields of business studies, social psychology, political science, and …

The main objective of the research presented in this article was to develop a scale to
position countries on human traits. The scale development procedure followed the admitted …

Abstract and Key Results This study applies the construct of brand equity in a country
context, and measures the value-added with which the name of a country endows a product …

Although the differences between developed and develo** countries have been
extensively studied in the context of globalization strategies, few studies have so far been …

The concept of destination-country image (DCI) in tourism context is an integration of two
constructs from different fields: country image from international marketing and destination …

People base their decisions and actions towards social entities on their cognitive
representations (images) of these entities. The way individuals, organizations and countries …

This study investigates the effect of country-of-origin image on consumers' evaluations of
foreign products and disaggregates the effects across facets of country image and across …