Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

Abstract Supply Chain Risk Management (SCRM) is a rapidly growing field of research
encompassing identification, assessment, mitigation, and monitoring of the risks or …

In the emerging literature on artificial intelligence (AI) and other disruptive technologies, the
importance of technological assimilation has been recognized for high operational and …

Abstract The deployment of Artificial Intelligence (AI) has been accelerating in several fields
over the past few years, with much focus placed on its potential in Business-to-Business …

Organizations have cultural-cognitive and regulative as well as normative elements that
impact their employees. Organizations, by definition, cannot achieve a pure, stable state and …

Many B2B firms have widely accepted AI-based chatbots to provide human-like service
interaction at different customer touchpoints in recent years. One of the objectives behind …

Data-driven analytics and artificial intelligence (AI) have become the most crucial aspects of
today's industrial marketing management. Although many firms have embraced analytics …

That artificial intelligence (AI) has the potential to provide significant benefits is generally
accepted by both practitioners and scholars. However, the dark side of AI is less discussed …

With the growing popularity of artificial intelligence (AI) transforming business-to-business
(B2B) marketing, there is a growing demand to comprehensively understand the adoption …

Fake news and disinformation (FNaD) are increasingly being circulated through various
online and social networking platforms, causing widespread disruptions and influencing …